Right now: 19 May 2015

I've spent much of the afternoon, and this evening, researching branding - how to style my brand, and how to create a brand that reflects me and my work.

lots of practice

It's been interesting so far, I've learned a lot and have reminded myself of things I'd forgotten.

I need to sort this out...as a matter of urgency...creating the products and coming up with the ideas is really no problem, but loving my brand as it stands is proving to be a very big issue.

So much so, that I'm not interested in photographing my products, never mind listing them or updating this blog.

I can't connect with this representation of me and my work, as it doesn't truly reflect who and what I am.

I love the way "song of joy" turned out

Disconnect. That's what I'm up against, and what I'm working towards remedying.

In the meantime, I'm playing with lettering styles and my logo. Again.

But hey, if isn't doesn't fit as it is, it's only going to rub and cause discomfort. So rather than finding a plaster, I need to create something moulded perfectly to fit me and my work.

A style that I LOVE, and want to be associated with, that feels like ME. One that I want to use and cultivate, to promote, and take forwards.

I suppose it's a bit like an outfit - if you haven't got the right frock, you're not going to want to go to the party - it's got to flatter you perfectly, fit like it was made for you, reflect your character, feel comfortable...and make you shine.

But for now...letter play.

the flow in "pepper picked a pickled pepper"...oh,
that I could write like that all the time

Sarah
x